Event planning is not a kid’s play, it takes a lot of
attention and presence of mind. To organize an event, the event planners must
come up with alternatives of all the possible things that could go wrong at the
event. It is very important to draft a proper skeleton of the
event before executing it. The event planners must be very keen to all the tiny
details of the event.
Here are few tips to follow up for successful execution of
an event.
1.
Planning
–
Make a detailed outline of the event. Write down all the
possible things required at the event. Enter every detail like date, venue,
budget, resources, equipment, etc. Make them as in a checklist, so that before
the event you can cross off the work done from your checklist.
2.
Budget
Planning –
Make a specific budget that will help you in the financial
blueprint of the event. Make two separate columns for expenses (bookings,
printings, speakers, food, and supplies, security, etc.) and revenue
(sponsorship, ticket sales, donations, etc.). Maintain a good track of all the
expenses as well as revenues. Also, plan ahead because extra expense may come
up at the critical time.
3.
Identify
the Target Audience –
Based on the purpose of your event, target the relevant
group of audience. Suppose if it’s a college event then target youth group and
encourage them to take active participation in the event. If it’s an event of
cooking competition then target the women from every household in the area to
participate in all the fun activities.
4.
Publicity/Marketing
–
Once you have determined your target audience then it is
time for you to do publicity and marketing for your event. Publicity and
Marketing are the two keys for an event to be successful. You can advertise
your event online through newsletters, email messages, or can post your event
on various websites and offline through hoardings, flyers, handouts, and also
spread the news through word-of-mouth.
5.
Make
Facilities Available –
Book the event site or venue in advance with plenty of the
space for the decided number of guests/crowd. Decide whether the event will be
indoor or outdoor and make arrangements accordingly like a stage, podium,
electronic equipment, tables and chairs, plenty of water, food and drinks,
volunteers to help the audience, parking area, etc.
6.
Take
Feedback –
You will know your event is successful when you get a
positive response from the audience. So, at the end of the event reach out to
every guest/audience and ask them to give feedback about your event. Once the
survey is done, you can know what went wrong in your event and what went well.
You can always learn from the mistakes and can improve those weak points in
your next event.
